History of Nestle Essay

In 1866, Anglo-Swiss Condensed Milk Company set up the first European condensed milk factory in Cham, Switzerland. In 1985, the founder of Anglo-Swiss Condensed Milk Company who is German pharmacist : Henri Nestri. He had save the life of his neighbor’s child by using Farine lectee. Farine lectee product is made by cow’s milk, wheat flour and sugar. Henri Nestle embodied many of the key attitudes and values that form part and parcel of the corporation culture that included pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and culture. In 1905, the Anglo-Swiss Condensed Milk Company that own by Americans Charles and George Page, merged with nestle. In 1920s, the economics is in downturn that cause Nestle to suffer a lot, the operations partially streamlined, but the company was able to continue with acquisition of Cailler, Peter, Kohler Swiss Chocolate Company, chocolate became an integral part of nestle business. In that moment, variety product being introduce which included Milo. In 1938, Nescafe coffee was launched by nestle. After two year, Nescafe became an instant success and followed by Nestea. Nestle try to reorganize the organization by introduce new product after economic downturn. In 1939, during the World War II, members of the board and General Management were transferred to US, coordinate Nestle activities in Western Hemisphere, the British Empire and Overseas. The War help Nescafe coffee became a staple beverage of American serviceman in Europe and Asia. In 1945, the end of the world also the beginning of particular dynamic phase of nestle. Many new product are introduce after war end. Maggie product were intro in 1947. In 1948, the instant chocolate, Nesquik was developed in US. In 1974, Nestle became a major shareholder in Loreal, the world leading makers of cosmetic. In 1977, nestle again merge with Alcon Laboratories Inc, a U.S manufacturer of pharmaceutical and ophthalmic products. A boycott against Nestle was initiated by the U.S based organization Infant Formula Action Coalition about the promotion on the infant formula in developing country. The boycott end in 1984 by signing a Statement of Understanding between Nestle and International Nestle Boycott Committee. In 1986, Nespresso story began that enable anyone to create the perfect cup of espresso coffee, just like a skilled barisa. In 1988, the Italian brand Buitoni became a part of Nestle . Buitoni more concern on quality, creativity and tradition. In 1988, Baby Milk Action launched a product to against nestle until today. In 2001, Nestle merged with Ralston Purina Company to form a new pet company, Nestle Purina PetCare Company. In 2002 two more acquisition was made : the merger of U.S Nestle ice cream with Dreyer’s and acquisition of Chef America Inc, a leading frozen food product business. In 2003, the Movenpick Ice cream that own by Nestle had enhance Nestle to became market leader in super premium category. In May 2010, Nestle launched Nestlà © Cocoa Plan with high quality, disease-resistant plantlets to farmers which aim to help farmer rejuvenate their farms and increase productivity. In September 2010, Nestlà © Health Science and the Nestlà © Institute of Health Sciences was create. In March 2011, Nestle became the first infant formula manufacturer to be included in the FTSE4Good Index. Nestle in Malaysia In April 2011, Nestle partnership with Chinese food company, Yinlu, a manufacturer of ready-to-drink peanut milk and canned rice porridge. In November 2011, Nestle partner with the Fair Labor Association. This partnership will help Nestle investigate if children are working in cocoa farms that supply to Nestle factories. Nestle began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in 1939. Since 1962, first factory in Petaling Jaya , Nestle Malaysia now manufacture its products in 7 factories and operates from its head office in Mutiara Damansara. Nestle was publicly listed on Bursa Malaysia Berhad on 13 December, 1989. The share price of Nestle is RM 59.420.Now, the Nestle employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO ®, NESCAFÉ ®, MAGGI ®, NESPRAY ® and KIT KAT ® have become trusted household names and enjoyed for generations.